NYX originated and resides in the heart of sunny Los Angeles. The cosmetics line was founded in 1999 by the young entrepreneur Toni Ko. Ms. Ko has been involved in color cosmetics since she was a teenager and has always desired to create and share a line of cosmetics that provided quality products at approachable prices.
Toni has over 20 years of experience in the beauty & makeup industry.
Created a global brand that not only survived the recession, but thrived through it
Has a formula for marketing and branding that directly supports sales
On the pulse of trends & bestsellers – the quintessential NYX girl who knows what her customers want
„Every woman is different and I try to offer products and choices that help them to be beautiful, self-possessed and confident to match their individual, unique styles.“ - Toni Ko